News

Governor Doyle Unveils Fall Tourism Campaign
Wisconsin took its first step toward implementing a unified competitive branding strategy covering all economic sectors and government agencies. Governor Doyle unveiled the new campaign, which highlights the passionate, proud and spontaneous nature of Wisconsin’s people and the original ways they embrace fall. The campaign’s creative focuses on personal interpretations of fall color and is built around two sets of “Wisconsin Originals”: Jake, John and Dick Leinenkugel of Leinenkugel Brewing and Sam Llanas and Kurt Neumann of the band The BoDeans. Read the full release and see the fall campaign online.

In addition, Secretary Kelli A. Trumble announced that Sarah Klavas is the state’s first brand manager. She will be working to establish a unified competitive strategy to raise our state’s profile regionally, nationally and internationally. In that role, Klavas is responsible for identifying opportunities to align state agencies, organizations and other key stakeholders under the new brand strategy by collaborating with them on market research, advertising strategies, communications programs, and tactics for growing return-on-investment. Read full release and see photo.

Governor Doyle Announces Nearly 18-Fold Return on Tourism Marketing Grants
In Fiscal 2008, the Wisconsin Department of Tourism awarded more than $1.14 million in Joint Effort Marketing (JEM) grants to 51 non-profit organizations across the state. The competitive marketing grants, which help promote events and travel destinations, are credited with attracting more than $18 million in additional traveler spending to local economies in Wisconsin.
Full news release PDF
Grant map PDF

Wisconsin Tourism Business Journal

Concise coverage of tourism initiatives, Department news and a look ahead at gatherings, deadlines and legislation that matter to the tourism industry.  Read the July 2008 issue.

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The Wisconsin Department of Tourism provides leadership and guidance to Wisconsin's tourism industry to ensure that tourism is a top contributor to the state's economy and quality of life.