Notice: The Co-op email list rental program will be discontinued on June 1, 2006 and replaced with a new email advertising program, which is now open for advertisers.

Co-op E-Mail Program

The Wisconsin Department of Tourism e-mail address list is available for rental to assist destinations in launching their own e-mail marketing program. 

E-mail is a cost-effective and efficient way to communicate one-to-one with your customers. It is a great complement to your other marketing initiatives, and is frequently used as a relationship-building tool because it offers the capabilities to personalize and target your communications. When compared to direct mail, e-mail offers faster delivery and higher response rates.  

To participate in the program, you are required to complete a List Request Form* and e-mail program agreement.   

• Frequently Asked Questions   
• Checklist
• List Request Form*
• E-mail Program Agreement
• Zip Code Map
• E-Mail Products Guide  (.pdf file)

*The electronic request form is temporarily unavailable. Please use the print version and fax the completed form Attn: Direct Mail Leads, 608/264-6150 Thank you, and our apologies for any inconvenience.