Research

Economic Impact

2007 Economic Impact Data 2007 Economic Impact of Traveler Expenditures: Highlight Summary (.pdf) Full Report (.pdf) 2007 County by County Report (.pdf) 1994-2007 County by County Expenditure Summary (.pdf) Tourism's Economic Impact booklet (.pdf) News Release: Wisconsin Protects Its Share of Tourism Revenue in 2007

Full Report: Economic & Demographic Profile of Wisconsin's ATV Users (.pdf)

Executive Summary: Economic & Demographic Profile of Wisconsin's ATV Users  (.pdf)

Travel Tracker - Wisconsin's Restaurant Industry Impact on Tourism

Travel Tracker - Snowmobiling Economic Impact
Travel Tracker - Deer Hunting Economic Impact

Market Research

Generational Research 2008 Demographic Summaries (.ppt)

Four Season In-Market Leisure Traveler Survey:

• Four Season In-Market Summary (.pdf)

• 2003 Summer In-Market Leisure Traveler Survey (.pdf)

• 2003 Spring In-Market Leisure Traveler Survey (.pdf)

• 2003 Winter In-Market Leisure Traveler Survey

• 2002 Fall In-Market Leisure Traveler Survey

Wisconsin Campground Study 2004 Executive Summary (.pdf)

Co-Op Research View all Co-Op Research by calendar year

Travel Tracker

Travel Tracker - Know More About Generation Y

Travel Tracker - Here Comes the S.U.R.V

Travel Tracker - Focus Groups Offer More Insight

Travel Tracker - Wisconsin's Campers

Travel Tracker - Wisconsin's Golfers

Travel Tracker - Wisconsin's Spring Visitors

Travel Tracker - County Fairs

Travel Tracker - Wildlife Watching in Wisconsin

Travel Tracker - Wisconsin's Winter Visitors

Travel Tracker - Wisconsin's RVers

Travel Tracker - Wisconsin's Fall Visitors by Generation

Travel Tracker - Wisconsin's Fall Visitors

Market Research Archive

To obtain Department of Tourism research documents, contact David Scheler, 608/261-8187.